What if you could increase your take home pay today...

without sacrificing business growth?

Introducing the Simple Money Roadmap!

Here’s how most arts professionals go about managing their money:

Eventually, they give up on paying themselves a livable wage, making important business investments, and *EEEP* even consider going back to a 9-5.

I don’t blame them! Feeling desperate sucks. And knowing that you have big business goals, yet feeling like it's impossibly difficult to figure out your business finances can be soul-crushing....

But it DOESN’T have to be this way!

Have we met?


Hi! I'm Jen, and I founded The Simple Money Roadmap. I know how hard it is to be a frustrated business owner and to feel like it's all so overwhelming and complicated.

As a former dancer, dancer studio manager and life-long entrepreneur I’ve never had a consistent, steady paycheck. I've tried every money management technique out there to make running the financial side of my businesses less confusing, overwhelming, and time-consuming.

But there were so many obstacles on my way to figuring this out...

  • My income was rarely reliable, and having fluctuating business revenue made me certain I'd never be able to pay myself a steady paycheck.

  • The way most people teach you how to "save for taxes" made no sense to me. How could I be proactive if I didn't know how much I'd make and spend that year?

  • I've always been a total spender and that extended to my business, but no one ever teaches us how to create AND STICK TO a budget in business.

Oh, and after all the spare time I had to spend on figuring this out vanished with the birth of my second child, I knew that being able to accomplish all these things without adding a million extra steps (and hours) was critical...

How I created The Roadmap


Soon after having my new system in place, it helped me accomplish some major business AND personal money goals... from finally paying off long-term debt, to giving myself a pay raise (!!!), not to mention, tax seasons are finally low-stress knowing I have plenty savings set aside and systems that make meetings with my accountant a breeze.

My results weren't the only ones... I started implementing this system with other business owners so they could replicate the same results in THEIR businesses

(and they did!).

So I put together The Roadmap to teach my signature, simple, step-by-step roadmap in 90 days to help you give yourself an instant pay raise!

When you become a client, we’ll use the following curriculum to guide your training and education and pace us through the time we’ll be working together. We’ll personalize the training during our 1:1 coaching sessions to ensure you have a customized plan to reach your goals.

Phase 1 - WHERE ARE YOU NOW?

Before we get into the “fixing” we need to understand where you’re starting from. In this phase, we’ll work together to take inventory of where you and your business are at. We’ll identify your revenue sources, your current spending behaviour, what your net worth is, and set your highest-priority, short-term income and money goals so we know exactly where to go next.

Phase 2 - GETTING YOUR MINDSET ON TRACK

In this phase, we dive into your money history and why you handle money the way that you do. We will focus on what you want to accomplish and set inevitable money outcomes for yourself and your business. We will also look at how your week is structured and I will help you carve out an hour each week to dedicate to your money with my signature "Money Power Hour".

Phase 3 - CREATING A CUSTOM ROADMAP

It's time to look at your cash flow and develop your custom "Bank Account Architecture" which will be the solid financial foundation for you to build your business empire on. I will teach you to use how to research the right financial institution for your business and how to talk to bankers to get exactly what you want and need.

Phase 4 - HANDLING YOUR CASH

I will teach you to use my simple, user friendly income allocation tools so that every dollar you make is put to use in the most efficient way possible. By the end of Phase 4, you'll have a 20 minute weekly routine to solve 99% of your business finance woes!

Phase 5 - UNSCARY TAXES

In this phase, we will break down your bookkeeping to it's most basic steps so that you are able to keep it up to date and tidy all year long, without getting a MBA in Quickbooks. We'll cover tax basics (all you really need to know) and I'll show you how implementing the Roadmap's allocation system will empower you to be organized, prepared, and totally relaxed when tax time comes around. We will also go over how to talk to your financial professionals, read financial reports and spot anything fishy before it costs you big time.

Phase 6 - GROWING WITH YOUR BUSINESS

In this final phase we will look at the future of your business and create a review calendar so that your money always supports your business no matter what stage you are at. We will create a hiring game plan so that when you are ready to expand you know exactly what your budget is for hiring, who to hire, and when to pull the trigger.

"Working with Jen was such a great decision. I have doubled my assets in my bank account! I’ve never had this much money tucked away and it hasn’t been difficult either!"

- Jennifer, Make Up Artist

I thought it was going to be overwhelming because I’m not a type A personality but with the course you made things really simple and it wasn’t overwhelming. The biggest change for me is now knowing where my money is going and that I have the money. I look into all my accounts and the money is there, if there is an emergency I have the money and I don’t spend everything I have anymore.

- Marta, Visibility Strategist

  • You're an arts professional with a steady client base. Growing your business is a priority, but you're still not paying yourself a steady, predictable pay-check and you wonder how you can do both?

  • You’re a completely overwhelmed and confused by everything related to the financial side of your business. Taxes feel hard and scary, and knowing what to track seems impossible, but you can't put off "figuring it out" any longer.

    If any of this sounds like you, keep reading, because you’re exactly where you need to be.

Jen Paterson is an amazing Money Strategist. Her program totally transformed my relationship with my business money. Jen elevated my business financial awareness, got me out of incurring recurring fees, helping establish a business banking structure that helps me keep more of my profits, and into a wonderful direct relationship with my bank representatives. Ah-mazing!

- TaJuanna, Business Consultant

TaJuanna Posted this update a few months after she completed my course:

I’m not your typical “money” person… you won’t find me in a suit and I’m not going to recycle the same tired financial “advise” that doesn’t work…

  • I walk my talk! I’ve tried every money management system out there and I still use my roadmap every day for all 6 (yes 6!) of mine and my husbands businesses plus our personal finances.

  • I’ll guide you through my proven framework to help you accomplish your money goals every single week.

  • I teach you how to increase your take home pay without confusion or hours of staring at a spreadsheet.

  • I provide personalized feedback to help you feel confident in making money decisions.

  • I support you with LIVE coaching sessions weekly, as well as unlimited messaging support.

  • I am 100% results-driven - you get lifetime access to the roadmap material including all future add-ons and updates.

I’ve built implementation into the curriculum to make sure you reach the finish line...

  • COACHING

    12 weekly one-to-one coaching sessions to clarify curriculum training, implement strategies, work through mindset blocks, and more.

  • ACCOUNTABILITY

    We'll set weekly to-do's that move the needle, then hold you accountable to get them done!

  • SUPPORT

    Unlimited messaging support for all your mid-week questions. Expect voice memos and quick video trainings to help you get the answer.

  • TOOLS

    You're not expected to do it all on your own. Get access to templates, calculators, and other mind-blowing money management tools.

Are you ready to finally reach your money goals?

Want to work together? Click the button below to book a Discovery Call with me. On the call, I’ll get to know you, ask some questions about your finances, lifestyle, the journey you’ve been on with money so far, and learn about your goals.

At the end of our call, we’ll determine if you’re the perfect fit for the program. If so, I’ll invite you to sign up and we’ll kick off your onboarding to get the party started!

If it’s not a good fit, that’s totally okay too. There are no obligations on your end, and we’ll still be great friends! – I will suggest something else you can do to achieve your goals, and point you in the right direction.

Let’s do this!